How To Dominate Your Market Online

This probably looks overwhelming. However, if you know what you’re doing and have experience…it’s relatively straightforward.  Ongoing monitoring and promotion is what stops most people even getting started, and they leave money on the table each and every month.

 

We can help. Check out our services to see exactly how. With just a bit of effort on your part, you can DOMINATE your market. Doing this effectively can really take business from your competitors and bring it to you.

 

1. Understand your customers’ searching behaviour. Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website…and ultimately your product).

 

2. Decide how you will track conversions. Often this is easy…it’s when you make a sale. Other times it can be trickier. If you’re an estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of monetary value to that lead so you can determine how much advertising to spend in order to get it.

 

3. Decide on autoresponders and set them up. Autoresponders are simply a way to keep in touch with your customers and prospects. Essentially it’s automated email.

 

4. Do the keyword research

 

5. Brainstorm the core ones with a diverse group

 

6. “Spy” on your competitions' using tools

 

7. Use other tools to expand the core list

 

8. Group keywords by the conversation type (what is the potential customer looking for?)

 

9. If you’re an estate agent, you’re prospects will be having different conversations if they’re looking to relocate as opposed to someone already in your area looking to sell their house.

 

10. Build landing pages on your site for each conversation type

 

11. You’d want the two different potential customers above to go to two different pages within your site, because you want to highlight the different value propositions you’re bringing to the table…to solve their particular problem.

 

12. Set up your own blog

 

13. Set up your adwords campaign using the keywords, groupings and landing pages

 

14. Monitor and test…EVERY DAY

 

15. Split test ads every day

 

16. Adjust bids every day

 

17. Get rid of non-performing keywords every day

 

18. As soon as a great “money term” is found, start the search engine optimisation process for that term

 

19. Market 2-3 articles per week (or even more) and rewrite several times to make unique versions.

 

20. Make blog postings on your blog and others’

 

21. Answer posts on forums and yahoo answers

 

22. Move great “money terms” to Yahoo and MSN pay per click advertising engines

 

23. Make accounts at several Web 2.0 properties.  Put unique content on each and make a video

 

24. Rinse and repeat this process every 90 days!

 

We have given you a step by step guide here you can use to market your business.  Of course, it is time consuming and it is easy to get things wrong if you don’t know what you are doing.  If you’d prefer to leave it to us, please call us for a free no obligation review.  If we don’t feel we can help - we won’t and will try and point you to someone who can.  We have a little network of related businesses who support each other.